Get Trusted 4 min read

How Review Requests Work and When They Get Sent

Understanding the automated review request system that helps you collect more Google reviews and build your online reputation.

Your SmartWebsite Pro system includes automated review requests that help you collect Google reviews from satisfied customers—without you having to ask awkwardly in person.


How It Works

The Basic Flow

  1. Job completes – You mark a job as done (or it auto-completes)
  2. Timing delay – System waits for optimal request timing
  3. Review request sent – Customer receives SMS and/or email
  4. Follow-up – If no response, a gentle reminder is sent
  5. Review collected – Customer leaves a Google review

What Customers Receive

A friendly, personalized message:

“Hi [Name], thank you for choosing [Your Business]! We’d love to hear about your experience. Could you take a moment to leave us a review? [Google Review Link]”

The message links directly to your Google review page—one click to leave a review.


When Requests Are Sent

Timing Strategy

Review requests aren’t sent immediately. The system uses smart timing:

TimingWhy
2-4 hours after completionCustomer still remembers the experience
Mid-morning or early afternoonPeople are more likely to respond
Avoid weekends (optional)Higher engagement on weekdays

Follow-Up Sequence

If a customer doesn’t respond:

  1. Day 1: Initial request
  2. Day 3: First reminder (if no review)
  3. Day 7: Final reminder (if still no review)

After the third attempt, we stop. No one likes being pestered.


Who Gets Requests

Automatic Filtering

Not every customer gets a review request:

Included:

  • Completed jobs/services
  • Customers with valid contact info
  • Customers who haven’t left a review yet

Excluded:

  • Canceled or refunded jobs
  • Customers who opted out
  • Known unhappy customers (if flagged)
  • Customers who already reviewed you

Manual Control

You can also:

  • Trigger immediate requests for specific customers
  • Exclude specific customers from requests
  • Pause campaigns temporarily

Maximizing Your Review Rate

What Affects Response Rate

FactorImpact
Service quality#1 factor—happy customers review more
TimingFresh experiences get more reviews
Personal touchUsing their name increases response
Easy processOne-click review links remove friction
Follow-upReminders recover ~30% more reviews

Typical Response Rates

Response RateAssessment
10-15%Average
15-25%Good
25%+Excellent

Your rate depends on your industry, customer relationships, and service quality.


What We Handle For You

Review management is largely automated:

  1. Request sending – Automated based on your workflow
  2. Review monitoring – We track new reviews as they come in
  3. Response writing – AI generates responses to all reviews
  4. Reporting – Monthly summary of reputation metrics

You don’t need to manually ask for reviews or monitor platforms daily.


Review Response (AI-Powered)

When reviews come in, our AI:

  • Positive reviews: Thanks the customer, reinforces their feedback
  • Neutral reviews: Thanks them, acknowledges their points
  • Negative reviews: Professional response, offers resolution

All responses are posted automatically. You can review and edit if needed.


Frequently Asked Questions

Can I customize the review request message?

Yes. We can adjust wording, add your branding, or change the tone. Contact support with your preferences.

What about reviews on other platforms?

The primary focus is Google (most impactful for local SEO). We can add links to Yelp, Facebook, or industry-specific platforms.

Can customers opt out?

Yes. Every message includes an opt-out option, and we respect those preferences.

What if someone leaves a bad review?

You’ll be notified immediately. AI crafts a professional response. For serious issues, contact support—we can advise on resolution.

Does this work with my existing process?

The system integrates with your workflow. Jobs marked complete trigger requests automatically.


Need Help?

Questions about review requests? Our support team is available 24/7:

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